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How to Build Better Observation: Great Stories Start Here
In storytelling, observation is the spark — the moment of noticing something specific and meaningful in the world, your environment, people, data, behavior, or even yourself. But here’s the key: “Sharp observation isn’t about what’s visible — it’s about catching the quiet signals that others can’t see” “It’s less about what happened — and more…
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5 Storytelling Elements That Actually Make People Listen
Let’s be honest — content is everywhere, but stories? The good ones? They’re rare.And yet, they’re the reason you stop scrolling, lean in, and actually feel something. As someone deep in the world of marketing and growth, I’ve realized that storytelling isn’t a nice-to-have — it’s the real moat. If you can make people feel,…